Now on a more serious note, we want to keep our visitors informed on what’s going on in the plastic industry and how you can help reduce the amount of plastic being consumed annually.

Americans consume 66 billion plastic bottles a year, 50 billion of which end up in landfills. That’s less than a quarter that’s recycled. For those that do not make it even to landfills, they are left behind as litter jeopardizing wildlife and affecting human health and the environment.

Taking centuries to decompose, plastic bottles are incredibly harmful. Even when incinerated, they release toxic byproducts such as chlorine gas and ash containing heavy metals.

In 2011, according to Beverage Marketing Corp, 9.1 billion gallons of bottled water were sold in the U.S, or 29.2 gallons of bottled water per person. Volume in sales increased by 4.1% which is 5 times faster than the 0.9% growth in the sales of beverages overall, and twice as fast as the economy itself. These are the highest numbers of bottled water ever sold in the U.S., as well as the highest per-person volume. Translated to the handy half-liter sized bottled Americans know and love, that means 222 bottles of water for each person in the country—4 bottles for every man, woman, and child every week.

To create 29 billion plastic bottles (less than half of the U.S. consumption), 17 million barrels of crude oil must be used annually. That is enough fuel to keep 1 million cars on the road for an entire year. If you filled ¼ of a plastic bottle with oil, that would be about as much is used to produce that bottle.

Bottled water also often travels a long way from other countries, emitting thousands of tons of transportation-related pollution. In 2005, The Earth Policy estimated the energy used to pump, process, transport and refrigerate bottled water was over 50 million barrels of oil annually.

And, despite the fact that the U.S. has among the safest tap water in the world, it remains the largest market for bottled water. Next are China and Mexico, both of which have tap water that is either unavailable or not safe to drink. Studies also show that tap water is safer to drink than bottled with about 22% of bottled tested containing contaminant levels that exceeded strict state health limits.

It takes 3 plastic bottles to produce 1 canteen. With the same level of convenience, using a Nimbus bottle makes all the difference. Help reduce waste by reusing yours everyday. We believe that together, we can change the world…one bottle at a time. Join us in the revolution and reuse your bottles!

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